Franchise ->Carlsberg Group

Carlsberg Group, being the world’s fourth largest brewery group, is united by the thirst for great, great people, great brands, great moment. Founded on the motto:
“We never settle, but always thurst for the better. We are stronger together because we share best practices, best ideas, and best successses. We brand as many, but stand as one. With the courage to dare, to try, to take risks, we constantly raise the bar. We don’t stop at brewing great beer. We brew a greater future – for our consumers and customers, our communities, and our people. This passion will continue to burn and forever keep us thirsty.”

Carlsberg Group is characterized by a high degree of diversity of brands and markets. But the Group is also united by a shared passion to continuously raise the bar and do better.

With the same motto and with the same passion, since 2003 Jermuk Group represents the Carlsberg Group brands on Armenian market. We are proud of being a part of this Group handling import, distribution and promotion of Carlsberg Group brands.

Starting from 2009 Jermuk Group gained #1 position amonginternational beer brands highlighted by the leadership of Baltika brand in the market. From year to year we expand our portfolio with launches of new brands and line extensions, and currently we operate over 40 SKUs, which are presented by Calsberg, Baltika, Tuborg, Kronenburg, Slavutich, Asahi and other brands.

Our priority today is profitable growth for now and for the coming years strengthening our market presence with the best possible balanced portfolio from competitive and attractively priced beers up to more expensive premium beers.